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Course Outline

This course explores the principles and strategies of marketing management, focusing on how organizations plan, implement, and analyze marketing efforts to achieve business objectives. The course is broken down into 47 unit lessons to be completed within 12 weeks maximum. You can choose to complete them within lesser time. Upon completion, and full payment of $100, a Diploma Marketing is awarded you by the Ransford College 


Week 1: Introduction to Marketing Management
1.  Definition and importance of marketing management
2. Marketing concepts and philosophies
3.  Marketing in the modern business environment

Week 2: Market Research and Analysis
4. Market segmentation
5. Consumer behavior
6. Market research techniques
7. Competitor analysis

Week 3: Marketing Planning and Strategy
8.  Setting marketing objectives
9. Developing marketing strategies
10. Marketing mix (4Ps: Product, Price, Place, Promotion)
11. SWOT analysis

Week 4: Product and Brand Management
12. Product life cycle
13. Branding and brand equity
14.  New product development
15. Product positioning and differentiation

Week 5: Pricing Strategies
16. Pricing objectives
17. Pricing strategies (e.g., cost-plus, value-based)
18. Pricing tactics (e.g., discounts, bundling)
19. Price elasticity

Week 6: Distribution and Channel Management
20. Distribution channels and intermediaries
21. Channel strategies (e.g., direct, indirect)
22. Retailing and e-commerce
22.Logistics and supply chain management

Week 7: Promotion and Integrated Marketing Communications
24. Advertising and media planning
25. Sales promotion
26. Public relations
27.  Digital marketing and social media

Week 8: Marketing Metrics and Performance Measurement
28. Key performance indicators (KPIs)
29. Marketing analytics
30. ROI measurement
31. Marketing dashboards

Week 9: International Marketing
32. Global marketing challenges
33. Market entry strategies
34. Cultural considerations
35. Global branding

Week 10: Ethical and Sustainable Marketing
36. Marketing ethics
37. Corporate social responsibility (CSR)
38. Sustainable marketing practices
39. Green marketing

Week 11: Marketing in the Digital Age
40. Online marketing strategies
41. Search engine optimization (SEO)
42.  Social media marketing
43. Data-driven marketing

Week 12: Marketing Plan Development
44. Creating a comprehensive marketing plan
45. Budgeting and resource allocation
46. Implementation and control
47. Case studies and group projects

Final Assessment: Marketing plan presentation or written report based on a real or hypothetical business scenario.

This course outline provides a structured overview of the key topics covered in a typical Marketing course. Specific content and assignments may vary depending on the institution and instructor. You may consider further resources further learning. 


Thanks for choosing Ransford.


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